Audience Research Focused and Analysis

In my focused audience research, I asked my two female participants a series of questions in order to gain an insight of their preferences.

Question 1: Name an artist you like from your favourite genre.
I asked my participants to name an artist that they liked from their favourite genre so that I could get an idea about the type of artists my target audience would want to see on a magazine front cover. One participant answered "Billie Eilish" whilst the other answered "Hey Violet". These artists both have unique styles and I plan to take elements from each when creating my own artist.

Question 2: Which magazine do you prefer out of the three?
I sent my participants three magazines and asked them to choose which one they preferred based on mise-en-scene (layout, model etc.). My first participant chose the Rolling Stone magazine featuring Camila Cabello due to the vibrant red background and eye-catching model pose. My second participant chose Acclaim magazine. These two magazines share similarities in the simplicity of their layouts and the the piercing angle of gaze of their models. I plan to take influence from these 

  

Question 3: Personality wise, what do you look for in an artist?
I asked the participants what they would want aspects of their artist's personality to be. This would allow me to shape my artist after their descriptions. This would also aid in my construction of the article for my double page spread as I would know how the artist would respond to certain questions based on their personality. This question allows me to create the ideal and most appealing artist for my target audience.

Question 4: Name one colour you associate with your chosen genre

By asking the colour my participants would associate with their genre, I can begin to think about the colour scheme I want to use and I know what colours appeal to my target audience. This will allow me to create a front cover that will appeal to them.

Question 5: What would you want to read about in an article entirely about your favourite artist?
In order to know what to write for my double page spread, I had to ask my audience what they would want to read. This allows me to create an intriguing article that my audience would enjoy reading. One participant said they would want to read about the mundane things about the artist in order to feel closer to them and the other stated that they would want to read about new music releases. I can integrate both of these into my article and I will consider them whilst planning.